Privacy Policy

Effective Date: October 17, 2026

This Privacy Policy explains how Purity Hub, operated by Vivid Star Private Limited ("we", "our", or "us"), collects, uses, stores, and protects personal information and device-related data when you use our mobile application and connected IoT water softener products.

By using our application, you acknowledge that you have read this Privacy Policy. We handle your information in accordance with this policy and applicable laws.

1. Information We Collect

We may collect the following categories of information when you use our application.

1.1 Personal Information

• Full name
• Mobile number
• Email address
• Account and login details
• Other basic personal details

1.2 Product and IoT Device Data

When your account is connected to a compatible water softener or other supported device, the application may collect and display device status, operating information, water usage information, and alerts, including:

• Water softener device status and operating condition
• Power cutoff status and related device events
• Regeneration mode and regeneration status
• Regeneration hold status
• Salt level information and salt-related alerts
• Water flow information and flow status
• Water tank level information
• Water tank level alerts
• Device notifications, warnings, and operational alerts
• Device identifiers and connected product information
• Device status history and event timestamps, where supported

The availability and accuracy of device information depend on the connected product, its sensors, network connectivity, and the data made available by the device.

1.3 Technical Information

We may collect limited technical information necessary to operate, secure, and troubleshoot the application, such as application version, device type, operating system version, connection status, error logs, and diagnostic information, where enabled.

2. How We Use Your Information

We use the information collected for the following purposes:

• To create and manage your account.
• To verify your identity and provide account access.
• To connect your account with compatible water softener products.
• To display device status and operating information.
• To monitor power cutoff, regeneration mode, and regeneration hold status.
• To provide salt alerts, water flow information, and water tank level alerts.
• To send important device notifications and service-related alerts.
• To provide customer support and troubleshoot technical problems.
• To maintain, improve, and secure our application and services.
• To detect misuse, prevent unauthorized access, and comply with legal obligations.

3. Device Monitoring and Alerts

Purity Hub may receive information from compatible connected devices to help users understand the status and operation of their water softeners. Depending on the product, this information may include power status, regeneration settings, salt alerts, water flow, and water tank level alerts.

Device information and alerts may be delayed, unavailable, or inaccurate due to power failures, connectivity problems, sensor limitations, maintenance, or other technical issues. The application should not be treated as the sole means of monitoring an emergency, preventing property damage, or ensuring the safe operation of equipment. Please follow the product instructions and use appropriate independent safety measures where necessary.

4. Notifications

If notifications are enabled, we may send alerts related to device status, power cutoff, regeneration, salt levels, water flow, tank levels, account activity, or service updates.

You can manage application notification permissions through your device settings. Disabling notifications may prevent you from receiving certain alerts promptly.

5. Sharing of Information

We do not sell your personal information. We may share information only when reasonably necessary for the purposes described in this Privacy Policy, including:

• Service providers: With trusted providers that help us host, maintain, secure, or operate the application and related services.
• Device and technical service providers: With providers involved in connecting, maintaining, or troubleshooting supported devices, where required for the service.
• Customer support and maintenance: With authorized personnel who need the relevant information to resolve a support or product issue.
• Legal requirements: Where disclosure is required by applicable law, a valid legal process, or a competent authority.
• Business transfers: In connection with a merger, restructuring, or transfer of business, subject to appropriate safeguards.
• With your consent: For other purposes where you have provided the required consent.

6. Data Storage and Security

We take reasonable technical and organizational measures designed to protect personal information and device data against unauthorized access, alteration, disclosure, loss, or misuse.

No electronic storage or transmission method is completely secure. Therefore, we cannot guarantee absolute security. Access to information is limited to authorized persons and service providers who need it for legitimate purposes, subject to appropriate safeguards.

7. Data Retention and Deletion

We retain personal information and device-related data for as long as reasonably necessary to provide the application and connected services, maintain relevant records, resolve disputes, protect our services, and meet applicable legal obligations.

When information is no longer required, we will take reasonable steps to delete it or anonymize it, subject to applicable legal, security, and operational requirements.

You may request deletion of your account and associated personal information by contacting us using the details provided in the Contact Us section. Some records may need to be retained where required by law or for legitimate security and dispute-resolution purposes.

8. Your Choices and Privacy Rights

Subject to applicable law, you may contact us to:

• Request access to your personal information.
• Request correction of inaccurate information.
• Request deletion of your account or personal information.
• Ask questions about how your information is used or shared.
• Withdraw consent where processing is based on consent and withdrawal is available.

We may need to verify your identity before processing a request. Certain requests may be limited where retention or processing is required by law.

9. Account and Connected Device Access

Please keep your login credentials confidential and use the application only with devices you are authorized to access. If you believe your account or connected device has been accessed without permission, contact us promptly.

If you share access to a device with another person, that person may be able to view the device information made available to their account.

10. Children's Privacy

Our application is intended for users who are authorized to use the relevant products and services. We do not knowingly collect children's personal information without the required authorization. If you believe a child has provided personal information inappropriately, please contact us so that we can review the request and take appropriate action.

11. Third-Party Services

Our application or connected devices may rely on third-party infrastructure or services to support hosting, connectivity, notifications, or technical operations. Those providers may process information as needed to provide their services and under their applicable terms and privacy practices.

Where the application links to an external website or service, that service may have its own privacy policy. We encourage you to review it before providing information.

12. Changes to This Privacy Policy

We may update this Privacy Policy when our application, connected products, data practices, or legal requirements change. The updated version will be published on this page with a revised effective date where appropriate. Please review this page periodically.

13. Applicable Law

This Privacy Policy is intended to be interpreted in accordance with the applicable laws of India, subject to any mandatory legal requirements that apply to your use of our services.

14. Contact Us

If you have questions about this Privacy Policy, your personal information, device data, or a data deletion request, please contact us:

Company: Vivid Star Private Limited
Product/App: Purity Hub
Website: https://purityhub.co.in
Email: [email protected]
Phone: +91-62-62-100-101
Business Address: 219, Second Floor, Mahabali Nagar, Kolar Road, In Front of The Fit Factory Gymnasium, Bhopal, Madhya Pradesh – 462042